The #1 Way to Follow Up with Clients and Prospects
October 8, 2008
Okay, so you’ve been out networking and you’ve managed to meet some pretty cool people. This is great but, now what?
A common question that I get from clients is “What is the ‘best’ way to follow up with someone I’ve recently met?”
Now, when it comes to follow up, there are many things you can do. For example:
- pick up the phone and call them;
- Send a letter, brochure, postcard, news clipping or invitation thru direct mail;
- sign them up to receive your print &/or email newsletters (with their permission of course)
- plan to network with them at a regularly attended networking meeting/event etc…
All of the above can be highly effective follow up strategies… but, which one is BETTER? Well, this is a bit of a trick question because the answer depends on you and which one(s) you will actually do! In time, you may discover what is the best way to follow up for you.
Action Tip: Take a moment and think of the many ways that you could follow up with prospects and clients. Make a list and immediately cross out the ones that seem complicated or time consuming and focus your attention on ideas that are simple and quick.
If you keep revisiting one of the strategies you originally crossed off the list, dig a little deeper and ask yourself what is preventing you from using that strategy? It may be as simple as finding a system to simplify it, or perhaps it is a task that can be automated or delegated?
One final consideration is…follow up that is also comfortable and motivating for your prospects and clients. I’ll bet that’s something you may not have thought about before. How do your contacts WANT to be followed up with? Simply asking them what their preferred method of contact is, will enhance their experience with you and your company. i.e. “Okay, great! We’ll do lunch next week then. Should I call you or email you to confirm a time?” or “Yes, I’d be happy to send you more information about that. Would you prefer that by mail or email?
You’ve heard it before, and I’ll tell you again… there’s a FORTUNE in your follow up. It doesn’t matter how you do it, rather that you do it!
Really, there are so many little things you can do to create greater results from your networking efforts. To discover even more “little things” that you can do to boost your business thru networking and relationship building you can go to http://www.thenetworkingmasters.com and register to receive a FREE subscription to the highly acclaimed “Networking with Ease” eZine and a complimentary “Networking Success Kit”!
Happy Networking!
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